Pre-Carnival Festivities as a Tourist Attraction in Joao Pessoa - PB

This exploratory, descriptive, participatory and plural methodological research investigates the particularities of the Carnival Previews in Joao Pessoa, Paraiba, understood as a festival capable of mobilizing a large flow of people and generating income, the result of cultural production, a symbol of the Pessoa Carnival. In this context, this paper analyzes the importance of the Folia de Rua project in valuing the local culture and its possible viability as a locally-based tourist attraction.