The Role of Media in Promoting Linguistic and National Identity

This book investigates the influence of media, particularly the "Language Belt" radio program on Highland FM Jos, Nigeria, in fostering linguistic and national identity. It delves into how media acts as a conduit for cultural expression, the preservation of heritage, and the promotion of national unity among diverse linguistic groups. Through qualitative analysis, the work underscores the pivotal role of media in cultivating a sense of belonging and identity among Nigerian listeners. Initiatives such as "The Language Belt" are vital for enhancing linguistic diversity and nurturing a cohesive national identity in Nigeria. By offering a platform for local languages, these programs are instrumental in cultural preservation, enabling various ethnic groups to sustain their distinct identities and traditions. In a nation with over 250 ethnic groups and 400 dialects, such initiatives counteract the cultural homogenization risks posed by globalization. They emphasize the significance of indigenous languages as vehicles for cultural heritage, thereby bolstering community pride and belonging among diverse populations.