Psychology of Persuasion

Carlos Alexander Mendoza Jacomino, Lhia Abaunza Gutierrez, Chiara Martinez de Valle

Psychology of Persuasion
Format
Paperback
Publisher
Our Knowledge Publishing
Published
13 September 2024
Pages
56
ISBN
9786208082123

Psychology of Persuasion

Carlos Alexander Mendoza Jacomino, Lhia Abaunza Gutierrez, Chiara Martinez de Valle

In the age of social networks, social manipulation has become a pervasive and disturbing phenomenon. This paper investigates the psychological and social mechanisms underlying social persuasion and manipulation. Fundamental theories such as Bandura's social learning theory, Festinger's cognitive dissonance theory, and Foucault's theory of power and knowledge are explored. In addition, the power of social influence, cognitive biases, and the role of technology in manipulation are discussed. Through a critical and comprehensive analysis, it aims to provide an in-depth understanding of the implications of social manipulation in various contexts.

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