Marketing

At the end of the last century, we were at a crossroads when it came to our economic future and a mindset for managing organisations' strategic resources. This content, which has been completely revised, once again attracts attention due to its topicality and necessity, as we observe the entry of the Asian Tigers onto the global competitive scene, especially China. With repercussions on current business strategies, I invite everyone to read this book, which recognises a need of the time that is now an organisational reality: sustainability.