The book provides a comprehensive overview of text mining, web analytics techniques, social network data analysis methods, and the application of artificial intelligence in social media analytics, focusing on various topics such as preprocessing techniques, categorization, clustering, sentiment analysis, and more. It covers essential concepts like web analytics tools, clickstream analysis, social network web data analysis, and measurement of social network data. Additionally, it explores artificial intelligence applications in platforms like Twitter and Facebook, discussing features, data collection methods, sentiment analysis, and audience insights. The book serves as a valuable resource for understanding and applying analytics in various online domains.