Studying Guaratuba was, antagonistically, a great challenge and a pleasure. The challenge lies in conducting research into tourism in a city that suffers annually from the impacts of seasonality and a lack of tourism planning, located in one of the most diverse landscape regions in Paran? and with a unique historical, economic and cultural context. A city that daily experiences the desires of those who want it to be big and beautiful, and the difficulties of those who build and manage it, in a constant conflict that spatializes itself, forming, over time, territories and territorialities that are difficult to understand.