In this book, we begin by presenting the three fundamental keys to creativity. We will then look at how creativity can become an essential lever for business development. We'll explore the different stages involved in implementing a creative approach within an organization, from idea generation to implementation. We'll also look at the benefits of creativity in business, such as improved productivity, product and service innovation, and stronger team cohesion. We will highlight concrete examples of companies that have used their creativity to grow and prosper in the marketplace. We'll suggest practical tools and methods for stimulating creativity within your company, whether through brainstorming sessions, training courses or collaboration with external players."Creativity can become a real asset for business development, and it can be the key to success in the business world."