This book discusses the importance of CSR in a constantly changing environment. It highlights the impact of globalization, the pressures exerted by stakeholders and the importance of an organization's ethical image. Associations also play a key role in development, solidarity and the defense of human rights. The research methodology adopted is quantitative, and aims to identify the potential CSR practices of associations in the Fes-Meknes region that may constitute a performance factor. The book also presents a literature review on associations and CSR, as well as an analysis of overall performance and measurement tools.