Export, advertising, media

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The collection presents the works of young researchers - students of the Institute of Journalism of the Belarusian State University - Diana Volynets, Svetlana Galuzo, Anastasia Gizatullina, Natalia Danilevich, Elena Dovnar, Alexandra Eguneva, Karina Zhigarina, Meruert Koldasova, Anna Kurilenok, Nikolai Nikolayenko, Alexei Potapov, Maria Ryabova, Yuri Snitsky, Elizaveta Filonenko, Daria Cherkes, Martina Cherkovskaya, Anastasia Chernova, Evgenia Shitko, whose attention is focused on various aspects of advertising and media promotion of products of leading Belarusian exporters to the markets of the Commonwealth of Independent States, the European Union, Asia and Africa. The relevance of this topic is explained by the fact that ensuring conditions for the growth of exports of goods and services is not only one of the most important directions of foreign economic activity for the Republic of Belarus, but also the main priority of the Belarusian economy, as exports in its structure account for more than half of the gross domestic product. How to succeed in developing foreign markets using the opportunities of advertising and media is described in this collective research.