Design as it is. 2nd edition, Supplement

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This book was first published in 1970 and long since become a rarity. The text has acquired a new urgency as design, marketing, branding firmly established in the vocabulary of the Russian practice. Understanding of the nature of design has become all the more necessary that its technologies have long been used in all kinds of design problems, unless the cause of a lot of people involved. People involved in the development of programs and projects, the promotion of the finished products and, above all, people who constantly find themselves in the role of consumers. Does not change a single line in the same text, the author has added his comments, written with the current position, and the final chapter briefly characterizes the metamorphosis of design activity for an entire generation had passed since the first edition of the first monograph on the Russian design.