Psihologiya Mody. Uchebnoe Posobie Dlya Vuzov

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V knige predstavlen obzor shirokogo spektra teorij i gipotez v oblasti psihologii mody kak unikal'nogo sotsial'no-ekonomicheskogo yavleniya, bogatyj fakticheskij i eksperimental'nyj material, chto delaet ee nezamenimym uchebnym posobiem po odnoj iz samyh molodyh psihologicheskih distsiplin. Uchebnyj material podkreplen voprosami i uprazhneniyami dlya samostoyatel'noj tvorcheskoj i issledovatel'skoj raboty. Dlya studentov i spetsialistov v oblasti mody, dizajna, zhurnalistiki, marketinga, reklamy, imidzhelogii, psihologii, sotsiologii i filosofii.