Marketing

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

V uchebnike podrobno, so mnozhestvom informativnyh primerov, izlozheny osnovnye voprosy, izuchaemye v kurse Marketing . Rassmotreny tseli, zadachi, printsipy marketinga, ego perspektivy. Znachitel'noe vnimanie udeleno marketingovym issledovaniyam, tovarnoj, tsenovoj, kommunikatsionnoj i sbytovoj politike. Kniga prednaznachena dlya studentov ekonomicheskih vuzov, predprinimatelej, marketologov, a takzhe dlya teh, kto hochet samostoyatel'no izuchat’ osnovy marketinga. Rekomendovano Uchebno-metodicheskim ob'edineniem po obrazovaniyu v oblasti proizvodstvennogo menedzhmenta v kachestve uchebnika dlya studentov, obuchayuschihsya po spetsial'nosti 060800 Ekonomika i upravlenie na predpriyatii (po otraslyam) .