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Sravnitel'nyj menedzhment yavlyaetsya chast'yu obschej teorii menedzhmenta, v ramkah kotoroj rassmatrivayutsya predstavleniya i zakonomernosti vzaimodejstviya predstavitelej raznyh kul'tur v sistemah upravleniya predpriyatiyami. Glavnaya tsel’ suschestvovaniya i razvitiya sravnitel'nogo menedzhmenta kak distsipliny povyshenie effektivnosti upravleniya biznesom blagodarya gramotnomu ispol'zovaniyu menedzherami raznyh urovnej natsional'no-kul'turnyh osobennostej povedeniya svoih podchinennyh i partnerov, a takzhe osobennostej stran, v kotoryh osuschestvlyaetsya ih biznes. Vmeste s tem, pomimo chisto ekonomicheskih tselej sravnitel'nyj menedzhment bezuslovno presleduet i vazhnye sotsial'no-politicheskie tseli: ego korrektnoe primenenie sposobstvuet ukrepleniyu doveriya i vzaimnyh simpatij lyudej raznyh kul'tur. V uchebnike na bogatom fakticheskom materiale rassmotreny teoreticheskie i prakticheskie voprosy upravleniya delovymi predpriyatiyami, kak natsional'nogo, tak i mul'tinatsional'nogo haraktera, na osnove kotoryh mogut byt’ vyrabotany prakticheskie rekomendatsii po upravleniyu mul'tinatsional'nymi kollektivami. Vo vtoroe izdanie dobavleny glavy, posvyaschennye voprosam menedzhmenta v stranah Skandinavii (Daniya, Finlyandiya, Norvegiya) i Shvejtsarii. Uchebnik budet polezen vsem izuchayuschim stranovyj i mezhdunarodnyj menedzhment. Rekomendovano Sovetom Uchebno-metodicheskogo ob'edineniya VUZov Rossii po obrazovaniyu v oblasti menedzhmenta v kachestve uchebnika po spetsial'nosti Menedzhment organizatsii .
