Adolf Loos - Why a Man Should be Well Dressed

Throughout his life Adolf Loos raised his eloquent voice against\nthe squandering of fine materials, frivolous ornamentation and\nunnecessary embellishments. His admirers consider him to be the\ninspiration for all modern architecture. Yet, few are acquainted\nwith his amusing, incisive, critical and philosophical literary\nwork reflecting on applied design and the essence of clothing in\nfin de sicle Vienna. Adolf Loos often had a radical, yet innovative\noutlook on life that made him such a nuisance for many of his\ncontemporaries. His provocative musings on many subjects portray\nhim as a man of varied interests and intellectual refinement as\nwell as possessing a keen sense of style, which still has value\ntoday. For the first time the Loos Dress Code is available in\nEnglish. Included is a short social/historical look as the birth of\nModernism in Adolf Loos Vienna.

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