Just-in-Time Information Feeding: Chancen und Herausforderungen fur den Online Handel

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Die vorliegende Arbeit beinhaltet eine Einfuhrung in die Thematik des Online Handels sowie allgemeine und spezielle Passagen zum Online Marketing. Darunter fallen Display Advertising, E-Mail-Marketing, Affiliate-Marketing, SEO, SEA, Social-Media-Marketing, Mobile Marketing und abschliessend Trends, Entwicklungen sowie rechtliche Spezifika der gesamten Branche.