Typecasting: An Assembly of Iconic, Forgotten and New Vitra Characters

An Assembly of Iconic, Forgotten and New Vitra Characters

During Milan’s Design Week 2018, the Vitra exhibition Typecasting, curated by Robert Stadler, presented 200 objects in the former sports hall La Pelota in the city’s Brera district.

In addition to generous photographic documentation of the event, this eponymous
publication , designed by
Zak

Group, critically
investigates
how design evolves under the influ ence of social media. By presenting the objects as characters,

Typecasting

is
as
much
about

furniture
as
it
is
about
ourselves. Whereas
furniture’s
practical
function
is
a given,
its
representational
role
has dramatically
evolved:
furniture
and
objects

become
props
for
self-staging
on social media and online.