Trade Fair Design Annual 2019/20

Current brand communication is increasingly moving towards real-digital narratives. The storytelling trend plays a major role in this, as well as the type of communication, in times of complete digitisation. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors. Text in English and German. AUTHORS: The editors Sabine Marinescu and Janina Poesch are architects and journalists. Since 2008, they have been working tirelessly to build up a platform for scenography. SELLING POINT: . The standard reference work in the trade fair design world 300 colour images