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100 Visual Ideas, 1000 Great Ads: How Advertising Recycles and Hijacks World Famous Symbols and Images
Hardback

100 Visual Ideas, 1000 Great Ads: How Advertising Recycles and Hijacks World Famous Symbols and Images

$116.99
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In 100 Visual Ideas, 1000 Great Ads, the French blogger and undercover advertising expert Joe La Pompe exposes the not-so-secret visual recipes behind successful ads. La Pompe extracts the 100 most popular visual ideas and recurring subjects from the world of advertising. He then presents the ten best campaigns from around the world that are based on each of these themes, yet have implemented them in a variety of different ways. By illustrating correlations and inspirations, this book offers advertising agencies and designers informed, entertaining, and often revealing insights into the world of commercial seduction.

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MORE INFO
Format
Hardback
Publisher
Die Gestalten Verlag
Country
Germany
Date
1 November 2012
Pages
224
ISBN
9783899554625

In 100 Visual Ideas, 1000 Great Ads, the French blogger and undercover advertising expert Joe La Pompe exposes the not-so-secret visual recipes behind successful ads. La Pompe extracts the 100 most popular visual ideas and recurring subjects from the world of advertising. He then presents the ten best campaigns from around the world that are based on each of these themes, yet have implemented them in a variety of different ways. By illustrating correlations and inspirations, this book offers advertising agencies and designers informed, entertaining, and often revealing insights into the world of commercial seduction.

Read More
Format
Hardback
Publisher
Die Gestalten Verlag
Country
Germany
Date
1 November 2012
Pages
224
ISBN
9783899554625