This Gun is For Hire: Personal, Cultural and Corporate Design Projects

This Gun Is for Hire functions as a guidebook that investigates the ongoing challenge of translating personal design approaches into viable - and paid - commercial projects. The book illustrates how designers and clients can work together to develop projects that are both commercially successful and push creative limits. Not only is This Gun Is for Hire full of examples of recent corporate, graphic and product design projects that truly inspired their creators, their clients and their client’s customers, but it also presents them in such a way that others can learn from them. The diverse projects from international designers such as Eikes Grafischer Hort, Fons Hickmann, Attik, Chocolate Skateboard and Hansen Ho are depicted with impressive visuals and text explaining the original briefing and the circumstances leading up to their implementation or not (a lost pitch). The book also includes a series of interviews with and essays by working designers on issues including corporate communications, inspiration and creative development.