Das Online-Erfolgsmodell Digitaler Produkte: Strategische Wirkungspotenziale Und Operative Handlungsoptionen

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Digitale Produkte und ihre Besonderheiten aus wirtschaftstheoretischer Sicht Ausgewahlte Grundlagen des stationaren und mobilen Online Marketing Die Vermarktung digitaler Produkte im Rahmen des stationaren und mobilen Online Marketing