Das Ecid-Modell: Funf Kaufentscheidungstypen ALS Grundlage Der Strategischen Unternehmensplanung

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Die Entwicklung des ECID-Modells Operationalisierungsmoeglichkeiten im UEberblick Entwicklung einer Messmethode und empirische Modellprufung Strategische und operative Implikationen Kritische Bestandsaufnahme zum ECID-Modell