Die Akzeptanz Kartenbasierter Kundenbindungsprogramme Aus Konsumentensicht: Determinanten Und Erfolgswirkungen

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Anhand von Befragungsdaten zu elf grossen deutschen Kundenkartenprogrammen untersucht Anke Hoffmann die Akzeptanz kartenbasierter Kundenbindungsprogramme aus Konsumentensicht.