Destinationsmarken Im Special Interest Tourismus: Dargestellt Am Beispiel Des Klettertourismus

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Frank M. Hannich untersucht, welchen Beitrag strategische Markenallianzen von Destinationen zur Loesung der Problematik der geringen Kundenbindung im Tourismus leisten koennen, wenn dieses durch Variety-Seeking Behavior verursacht wird.