Markteinfuhrung Neuer Produkte

Jutta Kuhn

Markteinfuhrung Neuer Produkte
Format
Paperback
Publisher
Deutscher Universitatsverlag
Country
Germany
Published
26 July 2007
Pages
196
ISBN
9783835008564

Markteinfuhrung Neuer Produkte

Jutta Kuhn

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Literaturbestandsaufnahme und theoretische und methodische Grundlagen der Untersuchung Entwicklung des Untersuchungsmodells Ergebnisse zu den Einflussfaktoren, Erfolgsfaktoren und Typologien der Markteinfuhrung Ergebnisse zum State of Practice der Markteinfuhrung Implikationen fur Forschung und Praxis

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