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Literaturbestandsaufnahme und theoretische und methodische Grundlagen der Untersuchung Entwicklung des Untersuchungsmodells Ergebnisse zu den Einflussfaktoren, Erfolgsfaktoren und Typologien der Markteinfuhrung Ergebnisse zum State of Practice der Markteinfuhrung Implikationen fur Forschung und Praxis