Konsumentenvertrauen: Messung, Determinanten, Konsequenzen

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Marcus M. Neumann analysiert das Konstrukt Konsumentenvertrauen. Dies ermoeglicht Unternehmen, den Status Quo des Konsumentenvertrauens zu ermitteln und Massnahmen zur Steigerung des Vertrauensniveaus zu entwickeln und deren Wirkung zu uberprufen.