Konsumentenvertrauen: Messung, Determinanten, Konsequenzen

Marcus M. Neumann

Konsumentenvertrauen: Messung, Determinanten, Konsequenzen
Format
Paperback
Publisher
Deutscher Universitatsverlag
Country
Germany
Published
25 September 2007
Pages
248
ISBN
9783835007840

Konsumentenvertrauen: Messung, Determinanten, Konsequenzen

Marcus M. Neumann

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Marcus M. Neumann analysiert das Konstrukt Konsumentenvertrauen. Dies ermoeglicht Unternehmen, den Status Quo des Konsumentenvertrauens zu ermitteln und Massnahmen zur Steigerung des Vertrauensniveaus zu entwickeln und deren Wirkung zu uberprufen.

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