Innovationsbewertung: Potentialprognose und -steuerung durch Ertrags- und Risikosimulation

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Peter Granig geht der Frage nach, wie die Bewertungsunsicherheiten von Innovationsprojekten durch den Einsatz von risiko- und ertragsorientierten Simulationsmodellen in einer fruhen Projektphase reduziert werden koennen.