Konsumentenverhalten in Ereignisinduzierten Markenkrisen: Der Einfluss Der Markenbeziehungsqualitat

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Markenloyalitat und -bindung Beziehung zwischen Konsument und Marke Krise als Untersuchungsgegenstand Konsumentenverhalten in Krisensituationen Erklarung des Einflusses der Markenbeziehungsqualitat auf das Konsumentenverhalten in ereignisinduzierten Markenkrisen