Simultan Hybride Qualitatsstrategie Im Privatkundengeschaft Von Kreditinstituten: Erfolgreiche Synthese Von Kosten- Und Qualitatsvorteilen
Andreas Bruns
Simultan Hybride Qualitatsstrategie Im Privatkundengeschaft Von Kreditinstituten: Erfolgreiche Synthese Von Kosten- Und Qualitatsvorteilen
Andreas Bruns
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Vor dem Hintergrund der bankbetrieblichen Konkurrenzsituation untersucht Andreas Bruns, unter welchen Voraussetzungen Kreditinstitute den dringend notwendigen Wettbewerbsvorteil mit Hilfe einer simultan hybriden Qualitatsstrategie erreichen koennen. Ziel ist, die Qualitat der Bankleistungen zu verbessern und gleichzeitig die Kosten zu senken.
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