Optimierung der Kundenbindung in Massenmarkten: Eine empirische Untersuchung im oesterreichischen Mobilfunkmarkt
Harald Kindermann
Optimierung der Kundenbindung in Massenmarkten: Eine empirische Untersuchung im oesterreichischen Mobilfunkmarkt
Harald Kindermann
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Harald Kindermann identifiziert und analysiert Determinanten, die fur die nachhaltige Bindung von Kunden von Relevanz sind. Er integriert Theorien und Erkenntnisse der Psychologie und der Sozialpsychologie und zeigt voellig neue Aspekte der Kundenbindung auf.
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