Fulfillment Im Electronic Commerce: Gestaltungsansatze, Determinanten, Wirkungen

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Martin-Matthias Koecher untersucht das Fulfillment, d.h. waren-, informations- und finanzlogistische Prozesse, von Online-Anbietern im Consumer-Sektor. Er zeigt, dass es einen zentralen Bestandteil im Marketing-Mix von Online-Anbietern bildet und wesentlich zur Zufriedenheit mit dem Online-Kauf beitragt.