Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation

Vera Magin

Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
Format
Paperback
Publisher
Deutscher Universitats-Verlag
Country
Germany
Published
26 July 2006
Pages
145
ISBN
9783835004320

Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation

Vera Magin

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In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.

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