Praferenzbasierte Segmentierung von Fondskaufern: Verbesserung der Kundenorientierung im Fondsvertrieb
Reinhard Schmidt
Praferenzbasierte Segmentierung von Fondskaufern: Verbesserung der Kundenorientierung im Fondsvertrieb
Reinhard Schmidt
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Reinhard Schmidt entwickelt am Beispiel von Investmentfonds einen Ansatz fur eine verbesserte Kundenorientierung im Bankgeschaft. Grundlage ist eine Befragung von Bankkunden. Mittels praferenzbasierter Segmentierung identifiziert der Autor vier Kundentypen sowie deren Bedurfnisse. Daruber hinaus werden innovative Prognoseverfahren und Validitatsmessungen eingefuhrt.
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