Der Wert Von Produktvielfalt: Wirkung Grosser Sortimente Auf Das Verhalten Von Konsumenten
Michael Riemenschneider
Der Wert Von Produktvielfalt: Wirkung Grosser Sortimente Auf Das Verhalten Von Konsumenten
Michael Riemenschneider
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Michael Riemenschneider untersucht theoretisch und empirisch die positiven und negativen Facetten hoher Produktvielfalt und deren Einfluss auf das Verhalten von Konsumenten.
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