Der Wert Von Produktvielfalt: Wirkung Grosser Sortimente Auf Das Verhalten Von Konsumenten

Michael Riemenschneider

Der Wert Von Produktvielfalt: Wirkung Grosser Sortimente Auf Das Verhalten Von Konsumenten
Format
Paperback
Publisher
Deutscher Universitatsverlag
Country
United Kingdom
Published
12 April 2006
Pages
433
ISBN
9783835003057

Der Wert Von Produktvielfalt: Wirkung Grosser Sortimente Auf Das Verhalten Von Konsumenten

Michael Riemenschneider

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Michael Riemenschneider untersucht theoretisch und empirisch die positiven und negativen Facetten hoher Produktvielfalt und deren Einfluss auf das Verhalten von Konsumenten.

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