Patient Relationship Management: Ein Crm-Ansatz Fur Die Pharmazeutische Industrie

Olaf Kilian Hahn

Patient Relationship Management: Ein Crm-Ansatz Fur Die Pharmazeutische Industrie
Format
Paperback
Publisher
Deutscher Universitatsverlag
Country
Germany
Published
24 February 2006
Pages
350
ISBN
9783835002890

Patient Relationship Management: Ein Crm-Ansatz Fur Die Pharmazeutische Industrie

Olaf Kilian Hahn

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Unter Berucksichtigung der rechtlichen Rahmenbedingungen in Deutschland entwickelt Olaf Kilian Hahn einen Patient Relationship Management-Ansatz fur chronisch Kranke und somit fur den Markt verschreibungspflichtiger Arzneimittel. Ausserdem uberpruft er anhand einer empirischen Untersuchung den Einfluss von uber die Bereitstellung von Arzneimitteln hinausgehenden Zusatzleistungen auf die Patientenbindung bei Diabetikern.

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