Praferenzmessung Durch Die Discrete Choice-Analyse: Effekte Der Aufgabenkomplexitat
Michael Brocke
Praferenzmessung Durch Die Discrete Choice-Analyse: Effekte Der Aufgabenkomplexitat
Michael Brocke
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Michaela Brocke geht der Frage nach, wie Wahlaufgaben zu gestalten sind, um im Rahmen von Discrete Choice-Analysen zuverlassige Aussagen zu erhalten. In einer umfangreichen empirischen Studie variiert sie systematisch die Komplexitat der Aufgaben anhand mehrerer Merkmale und betrachtet die Auswirkungen dieser Variationen auf die Gute der Antworten. Aus den Ergebnissen lassen sich konkrete Empfehlungen zur optimalen Gestaltung von Discrete Choice-Analysen in der Marktforschungspraxis ableiten.
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