Erfolg im Einzelhandel durch Franchising

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Stephan J. Meier analysiert, ob Franchising-Netzwerke im Vergleich zu alternativen stationaren Vertriebskonzepten, insbesondere Filialsystemen, spezifische Anforderungen an die IuK stellen und ob Web Services-Technologien tatsachlich das ihnen zugeschriebene Effizienzpotenzial aufweisen.