Der Zusammenhang Zwischen Mitarbeiter- Und Kundenzufriedenheit: Direkte, Indirekte Und Moderierende Effekte

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Literatur zur Mitarbeiter- und Kundenzufriedenheit
Theoretisch-konzeptionelle Ansatze zum Kundenbeziehungsmanagement
Untersuchung direkter, indirekter und moderierender Ansatze
Implikationen fur die Unternehmenspraxis