Markenaufbau Im Internet: Identifikation Und Analyse Zentraler Wirkungselemente Der Unternehmensidentitat Im Rahmen Der Einstellungsbildung Von Website-Besuchern

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Christina Suckow identifiziert relevante Elemente, mithilfe derer die Identitat reiner E-Brands uber die Webseite aufgebaut und transportiert wird.