Kundenbindung Im Gewerblichen Automobilmarkt: Eine Empirische Kausalanalyse

Andreas Meyer

Kundenbindung Im Gewerblichen Automobilmarkt: Eine Empirische Kausalanalyse
Format
Paperback
Publisher
Springer Fachmedien Wiesbaden
Country
Germany
Published
30 June 2010
Pages
339
ISBN
9783834923165

Kundenbindung Im Gewerblichen Automobilmarkt: Eine Empirische Kausalanalyse

Andreas Meyer

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Andreas Meyer entwickelt ein umfassendes Kundenbindungsmodell fur den gewerblichen Automobilmarkt, in dem er Kundenzufriedenheit, Wechselbarrieren und Wechselmotive als Determinanten berucksichtigt. Er unterzieht das Modell einer gross angelegten empirischen UEberprufung bei 465 Fuhrparkverantwortlichen deutscher Unternehmen.

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