Strategie Und Struktur in Der Automobilindustrie: Strategische Und Organisatorische Programme Zur Handhabung Automobilwirtschaftlicher Herausforderungen

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Zur Begegnung entstehender Herausforderungen in der Automobilindustrie fuhrt Alexander W. Reichhuber eine Symbiose von Theorie und Praxis herbei, um auf Basis theoretischer Konzepte eine umfassende Hilfestellung fur das Management von Automobilherstellern zu leisten.