Effektives Verhalten von Vertriebsmitarbeitern im Kundenkontakt: Eine branchenubergreifende Untersuchung
Michael Muller
Effektives Verhalten von Vertriebsmitarbeitern im Kundenkontakt: Eine branchenubergreifende Untersuchung
Michael Muller
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Auf Basis einer umfassenden, branchenubergreifenden Befragung untersucht Michael Muller, inwiefern kunden- und abschlussorientierte Verhaltensweisen tatsachlich einen Einfluss auf den Verkaufserfolg und die Kundenloyalitat haben.
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