OEkonomie Des Tourismus Durch Sportgrossveranstaltungen: Eine Empirische Analyse Zur Fussball-Weltmeisterschaft 2006

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Mithilfe einer umfangreichen Grosserhebung leiten die Autoren erstmals eine Reihe von bedeutsamen Handlungshinweisen fur den strategischen Einsatz und die konzeptionelle Implementierung von Grossveranstaltungen ab.