Wirkung Von Limited Editions Fur Marken: Theoretische UEberlegungen Und Empirische UEberprufung
Kai Winter
Wirkung Von Limited Editions Fur Marken: Theoretische UEberlegungen Und Empirische UEberprufung
Kai Winter
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Kai Winter fuhrt eine umfassende Untersuchung zu Limited Editions im Fast Moving Consumer Goods -Bereich aus der Management- und Konsumentenperspektive durch. Er gibt einen tiefgehenden Einblick, welche Mechanismen den Reiz von Limited Editions auf den Konsumenten ausmachen und wie die Wahrnehmung der Marke durch Limited Editions positiv beeinflusst werden kann.
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