Kundenbindung im beratungsintensiven Einzelhandel: Eine empirische Untersuchung unter besonderer Berucksichtigung von Konsumentenheterogenitat

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Isabel Martin entwickelt auf Basis umfassender empirischer Erhebungen ein Modell zur Erklarung und segmentspezifischen Steuerung von Kundenbindung im beratungsintensiven Einzelhandel.