Verhaltensorientierte Verkaufsfuhrung: Promes: Eine Wirkungsvolle Form Des Sales Coachings
Mauro Minelli
Verhaltensorientierte Verkaufsfuhrung: Promes: Eine Wirkungsvolle Form Des Sales Coachings
Mauro Minelli
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Mauro Minelli pruft in einer Studie innerhalb der Lebensversicherungsbranche, ob die zweijahrige Anwendung einer verhaltensorientierten Methode der Verkaufsfuhrung einer Versuchsgruppe von Beratern hilft, ihre Arbeit effektiver und effizienter zu gestalten im Gegensatz zu einer ergebnisorientiert gefuhrten Vergleichsgruppe.
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