Diffusion von Innovationen: Das Beispiel Voice over IP
Michael Hensel,Jan Wirsam
Diffusion von Innovationen: Das Beispiel Voice over IP
Michael Hensel,Jan Wirsam
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Michael Hensel und Jan Wirsam analysieren und bewerten unterschiedliche Diffusionsmodelle und prufen ihre Anwendbarkeit auf VoIP. Entsprechend der Modellanalyse werden Erkenntnisse in Bezug auf die Technologieauswahl abgeleitet und auf strategisch-taktischer Ebene Denkanstoesse in Form von absatzpolitischen UEberlegungen angeboten.
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