OEkonomie Der Buchindustrie: Herausforderungen in Der Buchbranche Erfolgreich Managen
OEkonomie Der Buchindustrie: Herausforderungen in Der Buchbranche Erfolgreich Managen
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Experten aus der Wissenschaft und Top-Manager der Buchbranche analysieren in diesem Sammelband das Produkt Buch aus oekonomischer Perspektive. Anhand der Wertschoepfungskette eines Buches leiten sie Implikationen fur das Management ab. Ausserdem zeigen die Autoren, wie neue Technologien die Branche verandern. Dabei wird insbesondere auf das Internet als Treiber dieses Wandels eingegangen. Ein Standardwerk zur Buch-Branche, das die Gegebenheiten und Spielregeln des Marktes anschaulich und kompakt darstellt.
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