Geschaftsmodelle Im Europaischen Automobilvertrieb: Herausforderung Multikanalmanagement

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Im europaischen Automobilvertrieb finden grundlegende strukturelle Veranderungen statt, mit wachsender Relevanz des Multikanalmanagements. Alexander Graf typologisiert die existierenden Distributionsorgane und prognostiziert deren Entwicklungspotential mit Hilfe einer europaweit angelegten Expertenbefragung im Design der Delphi-Methode. Daraus leitet er Implikationen fur das Multikanalmanagement ab.