Geist!: Die Kraft Der Klugen Koepfe in Management Und Marketing
Holger Rust
Geist!: Die Kraft Der Klugen Koepfe in Management Und Marketing
Holger Rust
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Geist ist etwas anderes als Wissensmanagement und gepflegter Small-Talk in Business-Zirkeln. Geist ist unbezahmbar und unberechenbar, speist sich aus individueller Erfahrung und pragt den unverwechselbaren Charakter. Holger Rust schildert zahlreiche Beispiele fur die Kraft der intellektuellen Wertschoepfung , ohne die ein Unternehmen, ein Projekt, eine Karriere in Zukunft nicht mehr denkbar sind. Provozierend, spannend - ein grosses Lesevergnugen.
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