Unternehmenskulturen in Globaler Interaktion: Analysen, Erfahrungen, Loesungsansatze
Susanne Blazejewski,Wolfgang Dorow,Werner Auer-Rizzi,Gerhard Reber
Unternehmenskulturen in Globaler Interaktion: Analysen, Erfahrungen, Loesungsansatze
Susanne Blazejewski,Wolfgang Dorow,Werner Auer-Rizzi,Gerhard Reber
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Das Werk bietet Anstoesse fur die Reflektion der eigenen Handlungen an kulturellen Schnittstellen in Mutter- und Tochtergesellschaften bzw. bei der Entwicklung und beim Einsatz von Instrumenten zu transkulturellen Integration in multinationalen Unternehmen. Es zeigt ausserdem klare Handlungsalternativen fur die erfolgreiche Entwicklung einer gemeinsame transnationalen Unternehmenskultur auf.
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